SUZIE LIGHTFOOT

Personal Branding Mentor, Thought Leader, Advisor & Media Personality, Key Note Speaker.

Suzie Lightfoot is on a mission to prove to older professional women, that age is no barrier to career success.
On the contrary! There’s never been a better time for women to be seen, be heard and be noticed.

Suzie Lightfoot understands the complexities of what it takes to make it to the top as a professional woman in her 40’s.
After 25 years in the corporate world as a business owner, brand ambassador, international top model and professional athlete, Suzie has the real-life ‘know how’
to help other professional women package themselves to remove the cloak of invisibility.

YOUR TIME IS NOW

It’s amazing how being in charge of your personal brand can make you feel more valuable, visible and courageous.

90% of being visible and courageous is mindset. Empowering women through personal branding is a massive passion of Suzie’s, and she brings her years of experience, elite athlete’s focus and dedication to the task.

The future is ahead of you at any age.  Success is a choice. You can be whatever you want to be.

When we’re young, we naturally feel invincible, but that can fade as we age.  We find that we no longer fit into the ‘square’ we are in and we have a growing fear for
financial security.  That’s why we need to embrace personal branding – to re-energise ourselves and reclaim that feeling of invincibility and drive for success!

Suzie believes it is never too late to take your career to the next level, become an entrepreneur or intrapreneur within an organization.  What will your 2nd, 3rd or 4th act hold?
Suzie’s job is to help you see what’s possible for YOU and how to package yourself so you can achieve these new ‘act’s’ of your life.

The time is now to let Suzie help you succeed.

ROCK BOTTOM, REVIVAL, REPEAT

By their fourth decade, most women have gone through some hard times in their personal lives, which can make anyone feel fragile and vulnerable.
Suzie’s own journey hasn’t always been smooth sailing. Is it ever? As a single mum, she has had to balance her career and personal life to support herself and her daughter.

Like many of her clients, Suzie has struggled with her own personal crises and insecurities around ageing in the workplace.
She has also successfully dealt with workplace bullying, workplace sexual harassment,relationship breakdowns and job dissatisfaction.

It’s this real-life, hands-on experience and expertise that puts Suzie in a unique position to understand the obstacles that women in the workplace face, in order to help them build their brilliant personal brands.
She passionately believes that every woman can build a successful and sustainable personal brand by repackaging themselves from the inside out
to create an authentic representation of who they really are, and how they will show up in the world.

A LITTLE BIT MORE ABOUT MY BRAND EVOLUTION

My Sporting Career

“Sport was where my career began – first as a competitive gymnast and then as an elite 10-meter platform diver at the Australian Institute of Sport.

“The skills that helped me win medals as well as overcome challenges, fear and failure are the same ones I pass on to other professional women to help them achieve extraordinary goals.”

The Fashion Years

“When I was at my peak as an athlete, a freak training accident shattered my dream to make it to the Olympic Games.   Despite the disappointment, I was young, invincible and optimistic.  Following a chance meeting with a talent scout, I joined one of Australia’s leading modelling agencies, where I ran into my childhood sweetheart who was on his own path to become a successful Australian fashion designer. I was soon swept up into the glamourous world of fashion, celebrities and corporate jet setters.

 

“I soon figured out how to forge relationships with clients, approach new ones, get referrals and most importantly: how to get over the fear of rejection.”

Brand “Suzie” Develops

“My transition into a being presenter and public figure was a gradual progression from modelling. My first big break was being the Brand Ambassador for Coles Myer in Queensland.   This was  where I really learned the value of image management and leveraging from my own personal brand.  Developing brand ’Suzie’ enabled me to flourish as a presenter, fashion columnist, media personality and fashion commentator.

“I was able to leverage my personal brand reputation into TV gigs and corporate ambassadorships – including a long-term contract as the face and voice of Coles Myer Queensland.”

The Entrepreneurial Years

These years saw me launching my own media and PR firm. In less than two years, I built a reputation as the go-to girl for masterminding glamorous launches and events, winning the 2005 PRIA National Golden Target Award and the Fairfax Media Award for a series of property lifestyle supplements.


“My greatest achievements as an entrepreneur come when I find connection between my passions, thoughts and beliefs. This is when I feel I am the most empowered and confident . You will be too!”